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How to Do a Competitive Analysis With a competitive analysis, , where you need to improve, and which trends you need to get ahead of. Complete a competitive analysis when your company isn’t moving forward as fast as you want or when competitors are securing orders from your ideal customers. A competitive analysis should examine your competitors’ features, market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and customer reviews. This article is for new and established small business owners who want to analyze their competition to improve their products or services. Your company chases roughly the same customers as its competitors. You offer comparable products or services to each other. But you’re not entirely sure why you win some orders but lose others. A competitive analysis can provide you with the road map needed to capture a greater share of the market and better understand the future trends that will affect your sector. 1. Identify the pr...